Marketing Performance is the most "availability" school of low/small/low budget optimization for "fast" revenue - if ok then scale up to the threshold. Branding is brand activities that are unlikely to lead to more immediate (long-term) sales.

Brands with big budgets and long-term plans for Start-Up will easily fail because the timeframe of SMEs is smaller to produce an effective one (not yet sold out in the market)

The person who holds the brand-performance technique has both (take short and grow - monitor the budget - media - ads - effectively and then scale it up and then have a budget to compensate for the brand)

This person is delicate, with both left brain and right brain, instant noodles, and long-term rice transplant (pragmatic-ideal balance).

Marketing Performance là trường phái tối ưu ngân sách ít / nhỏ / thấp “khả dụng” nhất để ra doanh thu “nhanh” - nếu ok thì scale lên tới ngưỡng. Branding là các hoạt động thương hiệu mà chưa chắc ra sales liền (mang tính dài hạn) nhiều hơn.

Các bạn làm Brand với ngân sách to, plan dài hạn về Start-Up sẽ dễ fail vì timeframe của sme nhỏ hơn để ra cái hiệu quả (chưa tới chợ đã hết xăng)

Người nắm kỹ thuật brand-formance có cả 2 (lấy ngắn nuôi dài - monitor ngân sách - media - ads - hiệu quả rồi scale lên sau đó có ngân sách bù lại cho brand)

Người này tinh tế, vừa não trái não phải vừa mì ăn liền vừa dài hạn cấy lúa (cân bằng thực dụng - lý tưởng)

”Dang is one of those marketers who are able to distinguish their own personal mark throughout any brand strategy, without losing the soul of the brand. He's a delight to work with, and such a nice person, too. ”

- Madam Mifuki

”Dang has been our ace card for a while now – he's dependable, always delivering his work on time. The quality of his work is of such high standard that we often don't need too add comment to edits. He helps us cover meaningful stories with a distinct voice, and push on sales resuls while also working as a team player. If you're looking for a Marketing Director, Dang's one I'd vouch for..”

- CEO Nguyen Xuan Truong

Your attitude, not your aptitude, will determine your altitude

”“Dang is a consummate professional who I have had the pleasure working with on a number of projects. When you first meet him, you’ll be impressed by how quickly he engages with your mission and aligns with your aims. Him approach to marketing is nothing short of enlightened, and him novel concepts are a delight to engage with.” ”

- COO Le Nguyen Trung Nguyen

”We went from having zero online presence to dominating our niche on Google. As a technophobe I never thought we could do it, but currently social media amounts for the majority of our sales.”

- CEO Hang Le

Inspired by your life

MEDIA CORNERS

Marketing for Spiritual Cultural Tourism is the hardest

“Education, tourism, cosmetics, fashion, aesthetics…. These are business fields with a lot of competition, but in terms of difficulty when it comes to Marketing, spiritual cultural tourism is the hardest!”

See more...