Macroeconomics is down, but I often observe, communicate, exchange, keep and learn the number of friends who do well, and even expand within this timeframe, they have common/unique points:

+ Business Model is not economically affected (FMCG/health/spa/mother&baby)

+ Smart way: In the spa/healthcare segment, they understand customers, tastes, and have an effective way to generate revenue/money (both profitable, money back first/fast)

+ Fast/aggressive: business beyond vision, standard mission, must be realistic, "knowing", reasonable adjustment: quick correction...

+ Don't listen to anyone: Knows to ignore the "unnecessary" things: everyone complains, sometimes they say it's also logical and reasonable, but must understand everything it has "layers", sometimes there is another truth true better, or better, "can you find the masters only? >> People who are doing well they don't explain, they just keep quiet, do you recognize them in the crowd?

+ Listen to whom? >>> Proof: who says something good, good: don't be afraid to ask important metrics, ask how to do it, implementation process >>> most importantly: do they do it, up-to-date? What worked in the past doesn't guarantee the future. Those who can't do "truth" will be confused, answer roundabout >>> lie 😂🤣

+ Check data: import data, trend, tool, extract POS software

Kinh tế vĩ mô down, nhưng mình thường quan sát, liên lạc trao đổi, nắm số các bạn bè làm ổn, thậm chí mở rộng trong timeframe này, họ có các đỉểm chung / riêng:

+ Business Model không bị ảnh hưởng kinh tế (fmcg/health/spa/mẹ&bé)

+ Cách làm thông minh: Trong segment spa/chăm sóc sức khoẻ, họ hiểu rõ khách hàng, thị hiếu, và có cách tạo ra doanh thu/tiền hiệu quả (vừa có lãi, tiền lại về trước/nhanh)

+ Nhanh/quyết liệt: kinh doanh ngoài tầm nhìn, sứ mệnh chuẩn chỉnh, phải thực tế, ”biết điều”, điều chỉnh hợp lý: sửa sai nhanh….

+ Không nghe ai: Biết bỏ ngoài tai những điều “không cần thiết”: ai cũng càm ràm, có khi họ nói cũng logic, hợp lý nhưng phải hiểu mọi thứ nó có “layers”, có khi có 1 sự thật khác đúng hơn, hay hơn “, có tìm ra được cao nhân chỉ không? >> Nguời đang làm tốt họ không giải thích,h ọ cứ im im làm thôi, có nhận ra họ trong đám đông?

+ Nghe ai? >>> Proof: ai nói gì hay, tốt: đừng ngại hỏi luôn các metric quan trọng, hỏi luôn cách làm, quy trình triền khai >>> quan trọng nhất: họ có làm thực không, up-to-date không? cách làm hiệu quả trong quá khứ không đảm bảo tương lai. Ai không làm “thật” được sẽ bối rối, trả lời vòng vo >>> nói dối 😂🤣

+ Kiểm tra dữ liệu: số liệu nhập khẩu, trend, tool, trích xuất phần mềm POS

”Dang is one of those marketers who are able to distinguish their own personal mark throughout any brand strategy, without losing the soul of the brand. He's a delight to work with, and such a nice person, too. ”

- Madam Mifuki

”Dang has been our ace card for a while now – he's dependable, always delivering his work on time. The quality of his work is of such high standard that we often don't need too add comment to edits. He helps us cover meaningful stories with a distinct voice, and push on sales resuls while also working as a team player. If you're looking for a Marketing Director, Dang's one I'd vouch for..”

- CEO Nguyen Xuan Truong

Your attitude, not your aptitude, will determine your altitude

”“Dang is a consummate professional who I have had the pleasure working with on a number of projects. When you first meet him, you’ll be impressed by how quickly he engages with your mission and aligns with your aims. Him approach to marketing is nothing short of enlightened, and him novel concepts are a delight to engage with.” ”

- COO Le Nguyen Trung Nguyen

”We went from having zero online presence to dominating our niche on Google. As a technophobe I never thought we could do it, but currently social media amounts for the majority of our sales.”

- CEO Hang Le

Inspired by your life

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