Ai làm biz tới đỉnh cao sẽ biết concept quan trọng thế nào (Nightlife & F&B & Brand)

1 concept win làm ”dân chơi” trầm trồ, doanh số vượt trội, khách hàng thành fanfares và trải nghiệm khó quên.

Concept không dễ, vắt cả não nhiều đêm để nghĩ ra sự khác biệt, mà khác biệt thật tạo có giá trị, có ý nghĩa với người dùng mới khó (còn không thì đa số bị flop), ”nhìn có vẻ giống giống hao hao, lai căng, hời hợt, cắt ghép ở đâu đó.

Concept master creator cần trải nghiệm, tưởng tượng và insight sâu sắc, len lỏi vào tâm trí người dùng, thậm chí hiểu rõ họ hơn cả họ để có “wow” factor (thuật ngữ marketing gọi là evoked set).

Ngoài ra “may mắn” cũng là 1 thành tố không thể thiếu trong lúc conceptualized, đó là tại sao nhiều artists induce họ vào trance state để tạo ra những sản phẩm người thường không bao giờ nghĩ ra được, chính năng lượng từ experience đó cũng góp vào phần hồn cho sản phẩm.

Anyone who makes biz to the top knows how important concepts are (Nightlife & F&B & Brand)

A winning concept makes "players" admire, outstanding sales, and customers into fanfare and unforgettable experiences.

The concept is not easy, spends a lot of brain time trying to think of a difference, but making a real difference is valuable and meaningful to new users is difficult (otherwise most people will flop), ”looks similar to similar, hybrid, superficial, cut somewhere.

Concept master creators need to experience, imagine, and insight deeply, creep into the user's mind, and even know them better than they do, in order to have a "wow" factor (marketing term called an evoked set).

In addition, “luck” is also an indispensable element during conceptualization, which is why many artists induce them into a trance state to create products that ordinary people can never imagine, the energy from that experience. also, contribute to the soul of the product.

”Dang is one of those marketers who are able to distinguish their own personal mark throughout any brand strategy, without losing the soul of the brand. He's a delight to work with, and such a nice person, too. ”

- Madam Mifuki

”Dang has been our ace card for a while now – he's dependable, always delivering his work on time. The quality of his work is of such high standard that we often don't need too add comment to edits. He helps us cover meaningful stories with a distinct voice, and push on sales resuls while also working as a team player. If you're looking for a Marketing Director, Dang's one I'd vouch for..”

- CEO Nguyen Xuan Truong

Your attitude, not your aptitude, will determine your altitude

”“Dang is a consummate professional who I have had the pleasure working with on a number of projects. When you first meet him, you’ll be impressed by how quickly he engages with your mission and aligns with your aims. Him approach to marketing is nothing short of enlightened, and him novel concepts are a delight to engage with.” ”

- COO Le Nguyen Trung Nguyen

”We went from having zero online presence to dominating our niche on Google. As a technophobe I never thought we could do it, but currently social media amounts for the majority of our sales.”

- CEO Hang Le

Inspired by your life

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